Toygroup goes Moomin


Toygroup has signed a licence agreement with Bulls Presstjänst AB, acting as the exclusive agent for Oy Moomin Characters Ltd. The agreement gives Toygroup the right to produce and market Moomin related indoor playground solutions and equipment.

The Moomins were created in 1945 by Tove Jansson, a Finnish pictorial artist and author. Her books have been translated into nealry 50 languages, and TV-animations based on her books have been aired in over 100 countries. Today, the Moomin Characters is a well known brand all over the world.   

This spring, Toygroup will launch Moomin indoor playgrounds and Moomin interactive touch screens. The indoor playgrounds can be tailored according to the users´ requirements. They can vary from small play corners to larger amusement entities. The touch screens will be supplied both as stand alone modules and as wall-mounted units. The modules can be designed with Moomin motives. The touch screens will have several Moomin games. Existing Toygroup touch screens can be upgraded with new Moomin games.    

”We offer our partners playground solutions to entertain children and, thus, to increase the flow of customers. As Moomin is a well-known character around the world, we believe that Moomin and his friends will increase the attraction of our partners’ playgrounds. Thanks to Moomin, the playgrounds will get their own identity, to which children easily can relate. We have grown significantly over the past years, mainly due to a larger product portfolio and internationalization. Co-branding with Moomin is a natural step in the implementation of our ”If Kids Could Choose” -strategy”, says Joni Lindell, founder and managing director of Toygroup. 

For more information: Joni Lindell, +358 400 823932 /